Effective Strategies to Run Google Ads for Your Aussie Business Success

Ever felt like you’re shouting into a void with your business advertising? Like you’ve got this killer product or service, but no one seems to hear about it?

Welcome to the power of Google Ads. Imagine being able to put your brand right in front of folks actively looking for what you offer. Sounds unreal, doesn’t it? But that’s exactly what Google Ads lets you do.

In this read, we’ll show how anyone can run successful campaigns on Google’s mammoth ad platform. From picking the right campaign type and setting up strategic budgets, through optimising spend using location targeting and bid strategies – we’ve got it all covered.

But wait! There’s more; We’ll dive deep into enhancing ad performance with keywords and match types too. Intrigued yet?

Understanding Google Ads and Its Power

Google Ads, as an advertising platform, is a powerful tool in the arsenal of any business. Using this platform, businesses can effectively target their desired audience regardless of where they are online.

The secret sauce behind this? A plethora of campaign types tailored to fit various marketing goals. We’re talking Search ads for those looking for what you offer right now, Display ads to keep you top-of-mind even when they’re browsing their favourite sites or reading up on recent news articles and Video ads that make your brand come alive through engaging visuals.

This variety means more opportunities for your message to land with impact exactly where it needs to. But how does all this work?

Different Campaign Types: Your Key To Success

In simple terms, each campaign type offered by Google Ads has its unique features designed around user behaviour patterns online. For instance, think about how often we use search engines like Google – billions of searches are made every day.

That’s where Search ads shine; these ad formats appear at just the right moment someone makes a relevant search query – much like pulling out a water bottle just when someone asks if there’s something cold to drink nearby. If done correctly using these strategies, businesses can position themselves front-and-centre during these critical moments.

Beyond The Search Box

If we step beyond our friend ‘the search box’, Display and Video campaigns open up new possibilities too. Picture being able browse online newspapers or blogs (like Media Giants) without annoying irrelevant banner adverts but instead seeing ones which align with your interests. That’s what Display ads aim to do, connecting with audiences even when they’re not actively searching.

And let’s not forget Video campaigns; who hasn’t had their attention caught by a well-made video ad while catching up on the latest cat videos? The strength of this campaign type is in its ability to deliver complex messages in an engaging format that users are likely to remember.

The Power Of Google Ads

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Key Takeaway: 

Google Ads works wonders for businesses, helping you connect with your target audience across the internet. It offers a range of campaign types like Search ads, Display ads and Video ads – each designed to meet different marketing goals. This gives you more chances to deliver powerful messages right where they’re needed most. Each type of campaign uses online user behavior patterns; from billions of daily search queries captured by Search

Setting Up Your First Google Ads Campaign

Starting a new Google Ads campaign can feel like jumping into the deep end. Don’t fret, we’re here to help you out of the deep end and get your Google Ads campaign up and running in no time. Think of it as assembling flat-pack furniture; with some patience and our step-by-step guide, you’ll have your ad live in no time.

Picking Your Campaign Type

The first hurdle is choosing the right campaign type for your business goals. You might be thinking: “Is this going to be as tricky as picking the perfect avo at Woolies?” Luckily, not. Each Google Ads campaign type, from Search ads to Display or Video ads, serves its unique purpose.

If reaching people when they’re actively searching for what you offer sounds good – that’s where Search campaigns come in handy. On the other hand, if you want more visual exposure across websites and apps – consider Display campaigns. Fun fact: As of June 2023, responsive search ads are now standard format for Search ads (pretty neat hey.). So set up your Google Ads campaign wisely.

Scheduling Your Ad For The Right Time

The next step on our journey is scheduling your ad – but why does timing matter? Imagine throwing a barbie at midday on Australia Day but forgetting to chill the beers until an hour before everyone arrives – disaster.

To make sure everything runs smoothly (like having cold ones ready just in time), setting up ad scheduling helps optimise spend by showing adverts when they’re most likely needed by customers. This way each dollar spent works harder for results that count. Here’s how you can get started with setting up ad scheduling.

Setting Your Ad Live

Finally, the moment we’ve been waiting for – setting your ad live. This is like stepping onto the pitch before a footy match; it’s all come down to this. Make sure you double-check everything: campaign type, targeting settings and budgeting – just as you’d check your boots are tied tight.

Clicking that last button might get your heart racing, but hey, even Rome wasn’t built overnight. The beauty of Google Ads? Once they’re

Key Takeaway: 

Think of setting up your first Google Ads campaign as building flat-pack furniture. Pick the right campaign type, schedule your ads for optimal times, and then set them live. Like a footy match or a perfectly timed barbie, it’s all about preparation – just remember to double-check everything before you kick off.

Optimising Your Ad Spend with Strategic Planning

When it comes to Google Ads, strategic planning is the key. By carefully calculating your daily budget and choosing the right bid strategy, you can optimise your ad spend for maximum returns.

To determine the best daily budget, crunching the numbers is a must. The aim here is not just to allocate funds but to calculate a daily budget that matches both your marketing goals and financial capabilities. It’s all about finding that sweet spot where cost meets opportunity.

Location targeting, on the other hand, helps tailor your ads to specific geographic areas. Remember Key Stat 6: Location targeting lets you reach precise regions with your ads, providing an effective way of getting closer to local customers or tapping into new markets overseas.

Bid Strategy Selection

Picking the right bid strategy plays an essential role in making sure every dollar counts. According to our Key Stat 8: Choosing the correct bid strategy proves crucial for optimising budgets and achieving campaign objectives.

Your choice should align with what matters most – whether it’s clicks, impressions or conversions – so each cent spent drives towards these goals effectively. A range of options exist inside Google Ads, but there’s no one-size-fits-all solution since various strategies perform better in different conditions.

Crafty Calculations for Daily Budgets

Moving onto budget calculations now. To set yourself up for success from day one onwards – make sure you have a well-thought-out plan regarding how much you’re willing (and able) to invest daily on campaigns.

This ensures spending never spirals out of control while maintaining sufficient visibility in the competitive auction space.

The Power of Location Targeting

And let’s not forget about location targeting. It might seem like a small piece of the puzzle, but it can make a big difference to your results. Using location targeting best practices, you can fine-tune where and when your ads appear, reaching customers right where they are.

Let me share a bit from my past. I once spearheaded a campaign for an e-commerce client who was all about outdoor gear. The trick? We used

Key Takeaway: 

Mastering Google Ads spend involves strategic planning, with a keen focus on budget calculation and bid strategy selection. Make sure your daily budget aligns with your marketing goals and financial capabilities. Choosing the right bid strategy helps optimise budgets while hitting campaign objectives effectively. Don’t overlook location targeting; it’s a potent tool for reaching specific customer segments.

Enhancing Ad Performance with Keywords and Match Types

Mastering Google Ads can feel like trying to crack a code. But here’s the thing: when it comes to keywords, match types, and even negative keywords, understanding these elements is essential for optimizing your ad performance.

The Power of Keywords in Google Ads

Your ads’ visibility in search results heavily relies on your chosen keywords. They’re like the breadcrumbs that lead potential customers right to your doorstep. Statistically speaking, as our ninth key stat suggests, they play an enormous role in determining when your ads appear in search results.

Selecting relevant keywords ensures you attract the right audience – those who are genuinely interested or need what you offer. The more specific and related your keyword is to their query (or question), the higher chances of them seeing – and clicking – on your ad.

“Match types”, now there’s something that sounds more complex than it actually is. Think of match types as filters for how closely someone’s search needs to match up with one of yours before triggering an ad display.

A wide net might catch lots of fish but not necessarily ones we want. By using different match types—exact matches being strictest—you get better control over who sees your ads based on their searches. This gives us strategic precision that improves relevance while reducing wasted spend. Our PPC 101 guide dives deeper into this topic if you fancy some further reading.

Negative Keywords: Your Secret Weapon

Nope, negative keywords aren’t bad words—they’re incredibly useful. Negative keywords act as a barrier preventing irrelevant search queries from triggering your ads. Stat seven reveals how these gems help to prevent your ads from showing for irrelevant searches.

Think about it like this – you’re running a shoe store, but sandals aren’t on your shelves. If “sandals” is set as a negative keyword, it prevents folks hunting for them from accidentally landing in your shop and leaving let down because they didn’t find what they wanted. Want to get the lowdown on how powerful negative keywords can be? Check out our free

Key Takeaway: 

Cracking the Google Ads code lies in mastering keywords, match types and negative keywords. Your chosen keywords act as breadcrumbs for potential customers, while match types let you control who sees your ads based on their searches. Negative keywords? They’re not bad at all. These gems stop irrelevant search queries from triggering your ad – helping to save wasted spend and disappointment.

Crafting Effective Ads with Ad Extensions

Creating compelling ad copy is an art form. It’s all about constructing an enthralling portrayal of your product or service, so that potential purchasers can’t resist noticing. But let me tell you a secret: the real magic happens when you add in Google Ads extensions.

The Power of Ad Extensions

Think of ad extensions as extra snippets of information – like location details, additional links, and customer ratings – which pop up alongside your main ad text. They’re not just decorative elements; they play a crucial role in enhancing visibility and performance because they provide more reasons for people to choose your business over others.

In fact, according to the PPC 101 guide, ads with at least one extension have been found to boost click-through rates by an average of 10-15%. Now that’s what I call making every click count.

Making Your Message Pop With Sitelink Extensions

Sitelink extensions are all about giving users more options. You might think it risky offering multiple paths right there on the search results page – won’t folks get lost? But here’s the twist: providing these signposts actually guides them deeper into relevant parts of your site based on their interest level.

This strategy increases user engagement while also letting Google know that you’re serious about serving diverse audience needs—giving them yet another reason to push up your quality score (and therefore position).

Location Extension: Bring Customers Right To Your Doorstep

You’ve heard ‘location is everything’ before – well guess what? In online advertising too. By adding a location extension onto your Google Ads campaign, you’ll literally put yourself on the map. This lets customers know where they can find you, especially useful if your business relies heavily on foot traffic.

With 30% of all mobile searches related to location, according to Google’s own data, neglecting this feature is like throwing away potential customers who are literally looking for a business just like yours.

Callout Extensions: The Cherry On Top

Picture this – you’re slipping in more selling points, all while keeping your ad space uncluttered. Pretty neat, right?

Key Takeaway: 

Google Ads extensions are like a magic trick up your sleeve. They add colour to your ad, give more reasons for folks to pick you over others, and can even boost click-through rates by 10-15%. Whether it’s sitelinks guiding users deeper into your site or location details putting you on the map – they’re all about making every click count.

FAQs in Relation to Run Google Ads

Can I run Google Ads for free?

No, you can’t. Google Ads is a paid platform where the cost depends on your bidding strategy and competition.

Can I run Google Ads myself?

Absolutely. With some learning and practice, anyone can set up and manage their own Google Ads campaigns.

Does running Google Ads make money?

If done right, yes. A well-optimised campaign with targeted ads could bring in more customers, leading to increased revenue.

Where can I run Google Ads?

You can show your ads across multiple platforms including Search Network sites like google.com.au as well as Display Network sites that include millions of websites worldwide.


Running Google Ads is no longer a mystery, right? We’ve tackled the beast head-on. Unpacked what it offers and how to get your campaign off the ground.

We’ve unravelled picking campaign types, budgeting like a pro, nailing bid strategies and targeting specific locations for maximum reach.

We also dipped our toes into keywords and match types – because who doesn’t want their ads showing up at just the right time?

And let’s not forget about crafting compelling ad copy with those sneaky little ad extensions. They’re game-changers!

Once you have a good handle on the fundamentals, managing Google Ads campaigns is straightforward. So dive in mate! Your audience awaits on the other side of that search bar…


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